Wellbeingo®: We Developed the Fastest-Acting & First of Its Kind Mood Boosting wellness (Liquid gel) Product on the Market
Client
Wellbeingo
Category
Health and Wellness
Location
UAS & UK
The Challenge
WellBeingo® came to us with an innovative product, the first-of-its-kind fast-acting mood-boosting liquid gel, but zero foundation. As a brand-new supplement company, they were launching into an oversaturated market with no brand recognition, no customer data, and no prior advertising experience.
Worse yet, they were bleeding money: a customer acquisition cost (CAC) of $54 against a $49.99 product price. Every sale meant a loss, and with limited initial capital, there was no room for prolonged inefficiency. We needed to build everything from scratch, and fast, while proving product-market fit.
Critical Pain Points:
- Negative unit economics: $54 CAC on a $49.99 product (unsustainable losses)
- No data: No pixel data, no email list, no customer insights
- Zero brand awareness in a highly competitive supplement vertical
- Low early conversion rate: Just 1.2% on cold traffic
- No creative direction: Unclear what messaging would resonate
Client's Core Objectives:
- Validate product-market fit and establish positive ROAS
- CAC should be below product AOV for profitability
- Build a foundation for long-term scalability across new SKUs
The Strategy
Our approach followed a structured 3-phase framework built to stabilize, optimize, and scale — a “Crawl → Walk → Run” methodology.
Phase 1: Foundation Building
- Conservative broad targeting to collect first-party data quickly
- Full tracking setup: Pixel implementation, server-side events, and email capture
- Creative testing: Split test between educational storytelling and direct product promotion
Phase 2: Optimization
- Built warm audiences from early website traffic and purchasers
- Refined messaging: “Daily wellness routine” outperformed “supplement benefits” by 67%
- CRO improvements: Addressed friction points and clarified value propositions
Phase 3: Efficient Scaling
- Expanded lookalike audiences based on high-LTV customers
- Implemented value-based bidding strategies to maximize profitability
- Doubled down on top-performing creatives across multiple placements
The Results
Metric
Phase 1-2
Phase 3
Improvement
CAC
ROAS
Monthly Revenue
Conversion Rate
The Framework
- Phase 1: Stabilization & early data collection through broad targeting
- Phase 2: Refined messaging, custom audiences, and funnel optimization
- Phase 3: Scalable growth via value-based bidding and creative doubling-down
"Success for new supplement brands isn't about explosive growth, it's about building sustainable foundations. What started as one simple idea, a fast-acting, natural mood-boosting liquid gel, has now grown into a full wellness line. We’ve expanded into premium colostrum, colostrum milk, and more, all developed entirely from scratch. No white labeling, no shortcuts. Just product innovation, built from the ground up”
Launching a supplement brand with no data, no customers, and no roadmap?
We specialize in building performance systems that take brands from zero to scale, even in the most competitive markets. Let’s make your launch profitable.