The 444% ROAS Transformation – LiveGood
Client
Livegood
Category
Health and Wellness
Location
USA
The Challenge
LiveGood came to us in crisis mode. Their health and wellness e-commerce account was hemorrhaging money with a devastating 0.38x ROAS, losing $0.62 for every dollar spent on advertising. With mounting pressure from stakeholders and dwindling cash flow, they needed more than optimization, they needed a complete resurrection.
The situation was dire: spending over $44,000 monthly to generate less than $17,000 in revenue. Most agencies would have recommended pausing all advertising immediately, but we saw the underlying potential in their health-focused product line and loyal customer base.
Critical Pain Points:
- Catastrophic ROAS: 0.38x return (losing 62¢ per dollar spent)
- Expensive customer acquisition: High CAC with poor conversion optimization
- Poor funnel performance: Low conversion from ATC to purchase (11.1%)
- Unsustainable unit economics: Revenue couldn't support advertising costs
- Market position at risk: Competitors capturing market share while LiveGood bled money
Client's Core Objectives:
- Dramatically increase new customer acquisition while reducing CAC
- Achieve sustainable ROAS above 2.0x for long-term profitability
The Strategy
Our approach focused on complete account reconstruction combined with aggressive conversion optimization, what we call “Foundation + Acceleration” methodology.
Account Audit & Emergency Stabilization
- Immediate cost control: Paused bleeding campaigns within first 48 hours
- Conversion tracking overhaul: Implemented proper attribution and pixel optimization
- Audience analysis: Deep-dive into existing customer data to find profitable segments
Customer Acquisition Cost (CAC) Optimization
- Lookalike audience expansion: Built high-value customer segments for scaling
- Interest targeting refinement: Health & wellness micro-audiences with higher intent
- Retargeting sophistication: Multi-touch sequences to maximize conversion rates
Conversion Rate Optimization Blitz
- Landing page analysis: Identified friction points in purchase journey
- Checkout optimization: Streamlined process to reduce abandonment
- Creative messaging alignment: Matched ad promises to landing page experience
Revenue Maximization Framework
- AOV strategies: Bundle recommendations and upsell optimization
- Customer lifetime value focus: Balanced acquisition cost with long-term value
- Product-market fit analysis: Concentrated spend on highest-converting products
The Results
Transformational Performance Improvement:
Primary KPIs:
- ROAS: 0.38x → 2.07x (+444% improvement)
- Revenue: $16,551 → $106,611 (+544% increase)
- Sales Volume: 327 → 2,009 (+514% increase)
Screenshots before taking the account
Screenshots after success
Acquisition & Conversion Metrics:
- Add to Cart: 2,947 → 12,298 (+317% increase)
- Initiated Checkout: 574 → 3,760 (+555% increase)
- Conversion Rate: 11.1% → 16.3% (+47% improvement)
- Cost Per Acquisition: Reduced by 68%
Efficiency Improvements:
- Monthly Ad Spend: $44,109 → $51,518 (+17% controlled increase)
- Revenue Per Dollar Spent: $0.38 → $2.07 (+444%)
- Customer Acquisition Cost: Decreased significantly while volume increased
- Return on Investment: From -62% loss to +107% profit
Is your health & wellness brand struggling with unprofitable advertising?
Don’t let poor ROAS kill your growth potential. Whether you’re in supplements, fitness, wellness products, or health services, our systematic optimization approach can transform your advertising performance.
From emergency stabilization to profitable scaling, we’ve done it before, and we can do it for you.