GothCloth: From 2.25x to 4.50x ROAS – A Gothic Fashion Success Story
Client
GothClothCo
Category
Apparel
Location
USA
The Challenge
GothCloth, a specialized gothic fashion retailer serving the alternative fashion community, approached us with a common but critical problem: their Facebook advertising campaigns were underperforming with a ROAS of just 2.25.
For a niche fashion brand in the competitive apparel space, this return barely covered their margins and left little room for sustainable growth. The gothic fashion market requires a deep understanding of the subculture and precise targeting to reach the right audience, something their previous campaigns were missing.
Key Pain Points:
- Low ROAS: 2.25x return on ad spend
- Poor audience targeting in a highly specific niche market
- Generic messaging that failed to resonate with gothic fashion enthusiasts
- Inefficient budget allocation across campaigns
The Strategy
Our approach focused on three core pillars specifically tailored to the gothic fashion market:
1. Audience Refinement & Segmentation
- Deep niche targeting: Leveraged interests in gothic music, alternative lifestyle, and specific subgenres
- Lookalike audiences: Built from GothCloth's high-value customer data
- Behavioral segmentation: Identified shopping patterns unique to alternative fashion buyers
2. Creative Optimization
- Authentic gothic aesthetic: Developed ad creatives that genuinely represented the gothic lifestyle
- Community-focused messaging: Positioned GothCloth as more than clothing, as identity expression
- Social proof integration: Showcased real customers embracing their gothic style
3. Campaign Structure Overhaul
- Interest-based campaigns targeting specific gothic subcultures
- Retargeting sequences designed for the longer consideration period in specialty fashion
- Dynamic product ads featuring GothCloth's unique inventory
The Results
ROAS Improvement: 100% increase from 2.25 to 4.50
Key Metrics:
- Return on Ad Spend: 2.25 → 4.50 (+100%)
- Cost Per Acquisition: Reduced by 55%
- Click-Through Rate: Improved by 180%
- Conversion Rate: Increased by 85%
- Average Order Value: Grew by 25%
Screenshots before taking the account
Screenshots after success
Business Impact:
- Revenue Growth: 300% increase in advertising-driven revenue
- Market Expansion: Successfully reached previously untapped gothic fashion segments
- Customer Quality: Higher lifetime value customers acquired
- Brand Recognition: Increased awareness within the alternative fashion community
Client Testimonial
“The transformation has been incredible. We went from barely breaking even on our ads to having our most profitable quarters ever. The team understood our brand and our customers in a way that made all the difference. We’re not just selling clothes anymore, we’re building a community.” — Jordan Kahill, Founder of GothCloth
Whether you’re in alternative fashion, luxury apparel, or any specialized market, we understand that one-size-fits-all marketing doesn’t work for unique brands. Let’s discuss how we can help you reach your ideal customers and grow your business.