From Zero to Scale – How We Built a Profitable Supplement Brand from Scratch with LFY E-Commerce
Client
GreensDaily
Category
Health and Wealth
Location
UAS & UK
The Challenge
Greens Daily came to us with nothing but an idea, no product, no branding, no supply chain, no customer support, and zero experience in the supplement space. Just a vision to build a high-quality, health-focused greens powder brand.
Most would consider this a non-starter. But within just 90 days of enrolling in our Launch For You (LFY) E-commerce System, they weren’t just selling, they had a fully developed product line, optimized fulfillment infrastructure, and a profitable, scalable business model.
Critical Pain Points:
- No product formulation or manufacturing knowledge
- No go-to-market strategy or brand identity
- No marketing, fulfillment, or customer experience systems
- No retention: low subscription and repurchase rates
Client's Core Objectives:
- Launch a premium greens powder brand from scratch
- Achieve profitability within the first 90 days
- Improve customer retention and increase lifetime value
- Build a marketing, fulfillment, and support system that scales
The Strategy
Our LFY E-commerce System delivered a complete end-to-end brand build, combining product development, infrastructure setup, and full-funnel growth strategy.
1. Full Product & Brand Development
- Formulation: Created a premium greens powder using organic ingredients
- Compliance: Managed third-party lab testing and certifications
- Branding: Naming, packaging, and positioning built from the ground up
- Messaging: Outcome-driven storytelling (focused on transformation, not ingredients)
2. Logistics & Infrastructure Setup
- Fulfillment: Leveraged our local warehouses for fast delivery and lower costs
- Order Management: Integrated tracking, customer support, and inventory control
- Customer Experience: Built in-house CS system, subscription flows, and objection-handling campaigns
3. Marketing Engine Deployment
- Media Buying: Launched paid campaigns across Meta and TikTok
- Funnel Development: High-converting landers, offer pages, and CRO
- Creative Strategy: Developed scroll-stopping UGC and objection-based messaging
The Growth Framework
Phase 1: Offer Optimization
Problem: $39.95 AOV left almost no margin
Solution: Repackaged into a 3-bottle “90-Day Transformation Package” at $107
- Lowered cost per unit
- Increased upfront revenue
- Created higher customer commitment
Phase 2: The “Success Stack” Upsell System
- Recipe Guide Add-On (28% take rate)
- Subscription Cross-Sell (41% conversion on post-purchase)
These boosted AOV while reinforcing retention and product use.
Phase 3: Objection-Based Ad Campaigns
Each campaign was tailored to eliminate specific barriers:
- “Greens That Actually Taste Good”
- “Why Premium Greens Are Cheaper in the Long Run”
- “The 7-Day Energy Boost Challenge”
All roads led to a streamlined, conversion-optimized funnel.
The Results
Revenue Metrics (Month 1 vs Month 3)
- AOV: +78% increase
- CAC: ↓9% reduction
- Profit Per Sale: +38% improvement
Revenue Metrics (Month 1 vs Month 3)
- AOV: +78% increase
- CAC: ↓9% reduction
- Profit Per Sale: +38% improvement
The Takeaway: Systemic Success, Not Just a Product Launch
This wasn’t about getting a few sales, it was about building a brand from zero to scale in 90 days.
What started as just an idea is now a fully operational, profitable e-commerce business. From product to packaging, funnel to fulfillment, everything was engineered to scale.
3 Lessons from the Build
- Don’t Sell Products — Sell Outcomes. People don’t want “greens powder.” They want transformation.
- Stack Value — Not Discounts. High-value bundles and add-ons drive commitment and retention.
- Build a System — Not Just Ads. Scaling is only possible when every element of the business works together.
Have a supplement idea but no roadmap to launch?
Whether you’re a first-time founder or a stuck brand, our Launch For You (LFY) System builds every piece — from concept to conversion — to turn your vision into a profitable business.
Let’s build your transformation.