CallieSweets: 135% Increase in Revenue Growth While Doubling Ad Spend
Client
CallieSweets
Category
FMCG
Location
USA
The Challenge
When Callie’s Sweets, a premium confectionery brand, came to us, their advertising account was a textbook example of creative stagnation. Despite having quality products and a loyal customer base, their Facebook advertising was trapped in a cycle of mediocrity.
The account was barely breaking even with a concerning 1.06x ROAS, essentially spending $1 to make $1.06. Even worse, the entire account was dangerously dependent on just 2-3 “winning” creatives that had been running for months without any systematic testing or optimization.
Critical Issues Identified:
- Unsustainable ROAS: 1.06x return barely covering ad costs
- Creative fatigue: Over-reliance on 2-3 old creatives
- No testing framework: Zero systematic approach to creative discovery
- Unstructured campaigns: Poor account architecture limiting scalability
- Stagnant growth: Unable to increase spend without destroying profitability
The Strategy
Our approach centered on building a sustainable growth engine through systematic creative testing and account restructuring, what we call the “Test, Optimize, Scale” methodology.
1. Account Architecture Overhaul
- Campaign restructuring: Built separate testing and scaling campaign structures
- Budget allocation strategy: 70% scaling winners, 30% testing new creatives
- Audience segmentation: Separated cold, warm, and hot audience campaigns
2. Systematic Creative Testing Framework
- Weekly testing cadence: Launched 10-15 new creative variations every week
- Multi-angle approach: Product-focused, lifestyle, seasonal, and user-generated content
- Performance thresholds: Clear graduation criteria from testing to scaling
3. Data-Driven Scaling Process
- Landing page analysis: Identified friction points in purchase journey
- Checkout optimization: Streamlined process to reduce abandonment
- Creative messaging alignment: Matched ad promises to landing page experience
Revenue Maximization Framework
- AOV strategies: Bundle recommendations and upsell optimization
- Customer lifetime value focus: Balanced acquisition cost with long-term value
- Product-market fit analysis: Concentrated spend on highest-converting products
The Results
Primary Achievements:
- ROAS Improvement: 1.06x → 1.25x (+18% improvement)
- Ad Spend Scale: 100% increase in monthly ad spend
- Profitability: Achieved sustainable growth while improving returns
Detailed Performance Metrics:
- Creative Testing Volume: 360+ creatives tested over 6 months
- Winner Rate: 15% of tested creatives graduated to scaling
- Account Sustainability: Reduced dependency from 3 to 25+ active winning creatives
Business Impact:
- Revenue Growth: 150% increase in advertising-driven sales
- Market Expansion: Successfully reached new customer segments
- Operational Efficiency: Streamlined creative production and testing process
- Competitive Advantage: Built sustainable creative pipeline vs. competitors
Screenshots before taking the account
Screenshots after success
Don't let ad fatigue kill your growth. Whether you're in food & beverage, e-commerce, or any industry struggling with creative performance, our systematic testing framework can unlock your account's potential. Ready to build your own creative testing engine?
READY TO PROFITABLY SCALE?
Let’s chat about how LSA can help you reach your growth goals.